Salesforce SMS integration

Olivia Brownie
2 min readMar 22, 2023

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SMS and eFax Guru is an advanced business texting solution that sends & receives an SMS and HIPAA-compliant eFax from any Salesforce object. Cloud Maven, Inc., a Salesforce Certified ISV Partner and the 2021 Salesforce Partner Innovation Award recipient has developed this app. For customer engagement, texting is a powerful tool for retail firms. Texting has become the preferred method for consumers to communicate with businesses. While most business texting solutions on the market promise many modern features at a low cost, they need more essential features.

However, SMS & eFax Guru delivers on its promises. This Salesforce SMS app supports Conversational, Bulk, Automated, and HIPAA-compliant eFax.

Conversational SMS: Retail firms can use Conversational SMS to communicate with their customers in a more personal and engaging way. Conversational SMS allows customers to respond to messages and have a two-way conversation with the retail firm. This can help build stronger customer relationships, increase customer engagement, and improve customer satisfaction.

Bulk SMS: Bulk SMS allows retail firms to send large messages to customers simultaneously. This can be useful for sending customers promotional messages, alerts, and notifications. Bulk SMS is a cost-effective way to reach many customers quickly and easily.

Automated SMS: Retail firms can use Automated SMS to send pre-written messages to customers based on certain triggers or events. For example, retail firms can use Automated SMS to send order confirmation messages, delivery updates, and appointment reminders. Automated SMS can reduce manual workloads and improve efficiency.

eFax: eFax is an electronic fax service that allows retail firms to send and receive HIPAA-compliant eFaxes. This can benefit retail firms that need to send documents such as purchase orders, invoices, and receipts. eFax is more efficient and cost-effective than traditional fax machines and can help to streamline business processes.

SMS & eFax Guru supports personalized SMS. Personalized SMS can help retail firms to build stronger relationships with their customers. By sending personalized messages that are tailored to the customer’s interests and preferences, retail firms can increase the chances of the customer engaging with the message.

The solution allows for up to 3000-character text messages, making it easier for retail staff to communicate with customers. To improve business operations features such as incoming alerts, SMS inbox, dark hour, SMS bot, SMS opt-out, etc. are available. This SMS app is available on Salesforce AppExchange for a free 30-day trial. If you have any queries, email info@cloudmaveninc.com, and you can learn more about various solutions by following Cloud Maven, Inc. on LinkedIn, Twitter, and YouTube.

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