Salesforce SMS API

Olivia Brownie
3 min readMar 20, 2023


There are several reasons why most texting apps for Salesforce don’t work well or are not worth the money they charge:

  1. Integration: Texting apps need to be integrated with Salesforce to work seamlessly. However, not all texting apps have a robust integration with Salesforce, which can lead to data synchronization issues, data inconsistency, and data duplication.
  2. Functionality: Some texting apps may need more essential functionalities for a good user experience. For example, the ability to send group messages, personalization options, or the ability to send multimedia messages.
  3. User Experience: Many texting apps have poor user interfaces or are difficult to use, leading to confusion and frustration for users. If users don’t find the app easy to use, they may abandon it, leading to wasted investment.
  4. Pricing: Many texting apps charge a premium price for their services, which may not be justified based on their functionality and user experience. Businesses may find it difficult to justify the high cost if they do not see a significant ROI.
  5. Competition: The market for texting apps for Salesforce is highly competitive, with many vendors offering similar services. This can lead to a race to the bottom in terms of pricing, which can impact the quality of the services offered.

Considering all these factors, Cloud Maven, Inc. has developed an innovative business texting solution called “SMS & eFax Guru.” Thanks to a wide range of futuristic texting features and a simple user interface, it is the most advanced texting app for Salesforce users. The app supports Conversational SMS, Bulk SMS, Automated SMS, and eFax to communicate efficiently.

Conversational SMS: Conversational SMS enables two-way text messaging communication between Salesforce users and their customers. This is especially useful for sales and customer service teams, who must respond to customer inquiries, update customer records, and close deals quickly and efficiently. Conversational SMS can also be used to send personalized marketing messages to customers based on their interests and preferences.

Bulk SMS: Bulk SMS allows Salesforce users to send mass text messages to a large group of customers or prospects. This can be a cost-effective way to promote products or services, announce new promotions or events, or provide important updates to customers. Bulk SMS can also be used to conduct surveys or polls, collect feedback, or ask customers to opt-in to receive future messages.

Automated SMS: Salesforce users can automate SMS workflows that trigger based on specific actions or events, such as when a lead is generated, or a deal is closed. This helps streamline sales and marketing processes, reduce manual tasks, and increase efficiency. Automated SMS can also be used to send customers reminders, notifications, or follow-up messages to keep them engaged throughout the sales cycle.

eFax: eFax allows Salesforce users to send and receive faxes electronically, directly from their Salesforce account. eFax is also HIPAA-compliant, making it especially useful for businesses that still rely on fax communication, such as healthcare providers or government agencies, to send and receive eFax securely. Salesforce users can easily send and receive faxes with eFax without needing a physical fax machine, saving time and money.

This Salesforce secure messaging app can help users improve customer communication, streamline sales and marketing processes, and increase overall efficiency and productivity. Hundreds of users rate it as the best SMS app for Salesforce. It is one of the few apps on Salesforce AppExchange that provides a 30-day free trial.