PLAID Salesforce Integration: Bank Connect

Olivia Brownie
2 min readOct 8, 2022

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Bank Connect, powered by Plaid, is an advanced bank verification application that automates business workflow by authenticating bank accounts about income, transactions, balances, assets, etc., inside Salesforce. Cloud Maven, Inc., a Salesforce Certified ISV Partner and the 2021 Salesforce Partner Innovation Award winner, has developed this solution. Auto financers always look for ways to streamline the lending process and identify target buyer personas for car loans. Most auto financers have agreements with car dealership companies. the dealers receive thousands of requests daily. Financers often face the issue of providing the speed, precision, and round-the-clock service customers need as the demand for online lending increases.

PLAID Salesforce Integration

Auto financers can use this income verification app to verify a potential applicant’s banking information, such as historical balances, income, assets, transaction history, etc. It allows for a more streamlined financing process, allowing car lenders to make more informed lending decisions for customers. Auto financers can review transaction data with merchant name, category, and location, so the entire bank verification process becomes automated. This solution reduces overdrafts and NSF fees by allowing lenders to see borrowers’ available funds before making any transfers. Furthermore, car financers understand the borrower’s investment pattern and assist them in visualizing their finances to make appropriate decisions. The application’s ability to support multiple bank authentication on a single request helps financers out big time. The application supports payments on all types of accounts and has a quick account onboarding process. This solution is available on Salesforce AppExchange for a free 30-day trial. Send an email to info@cloudmaveninc.com with any questions. Follow Cloud Maven, Inc. on LinkedIn, Twitter, and YouTube to know more.

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