Effective Communication in Public Health: Overcoming Challenges with SMS & eFax Guru

Olivia Brownie
2 min readJun 12, 2023

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One of the key challenges for public health agencies is to reach and inform the public promptly and efficiently effectively. This is particularly important during emergencies, outbreaks, or other health crises when urgent information needs to be disseminated quickly to many people.

One of the challenges that public health agencies face is choosing the most appropriate method of communication based on the situation. For example, urgent or time-sensitive messages may be better suited for SMS, while more detailed or complex information may be better communicated through eFax.

Another challenge is ensuring that the communication tools used are reliable and efficient. Traditional methods of communication, such as phone calls or emails, may only sometimes be effective, especially during high-volume events when systems can become overloaded.

This is where the SMS & eFax Guru app comes in. By providing a range of communication features, including Conversational SMS, Bulk SMS, Automated SMS, and eFax, the app can assist public health agencies in communicating with people more timely and reliably. This can help overcome the challenges of reaching and informing the public during times of crisis, enabling agencies to provide critical information to people quickly and efficiently.

Conversational SMS enables two-way communication, allowing agencies to send information and receive individual feedback. This is useful when timely and accurate information is critical in emergencies or crises. It allows for personalized and tailored communication.

Bulk SMS enables public health agencies to reach many people quickly and efficiently with important information about public health emergencies, outbreaks, and vaccinations. SMS & eFax Guru automatically filters out invalid contacts to ensure the right people receive the information.

Automated SMS enables public health agencies to set up automated responses based on customers’ responses. This allows for a series of responses to be set up based on individual needs.

eFax is HIPAA-compliant, enabling secure document sharing among public health agencies while protecting sensitive information. It allows professionals to access important documents remotely. Using eFax can assist public health agencies in streamlining their operations, improving communication and collaboration, and ensuring regulatory compliance.

SMS & eFax Guru is the only app that supports bulk eFax and 2-way eFax communication inside Salesforce. It can be useful for public health agencies seeking to improve communication and collaboration.

The following are some of the application’s key features: SMS opt-out, dark hour, hosted SMS, MMS, SMS inbox, SMS dashboard, number lookup, incoming alert, delivery receipt, etc. SMS & eFax Guru enables public health organizations to communicate with their target audiences, such as patients or members of the general public, in a timely and efficient manner. The app is available on Salesforce AppExchange for a 30-day free trial. For any queries, contact info@cloudmaveninc.com. Follow Cloud Maven, Inc. on LinkedIn, Twitter, and YouTube to stay updated on their new solutions.

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